Wondering where to market commercial real estate? Matt Bingaman shares proven strategies to maximize exposure, attract qualified buyers, and close deals faster.
Where to Market Commercial Real Estate: Strategies That Actually Get Results
If you own a commercial property and you’re trying to sell or lease it, here’s the most important thing I can tell you: listing it and hoping is not a marketing strategy.
I’ve seen property owners make this mistake over and over — throw a listing up on LoopNet, stick a sign in the window, and wait. Then six months later they’re frustrated, dropping the price, and wondering what went wrong.
Marketing commercial real estate effectively requires a deliberate, multi-channel approach. Let me walk you through exactly where to market commercial real estate to maximize your exposure and attract the right buyers or tenants.
Start With the Major Listing Platforms
This is table stakes. If your property isn’t on the major platforms, you’re invisible to a massive portion of the market.
LoopNet
The most trafficked public CRE marketplace. A premium listing here ensures maximum visibility among active buyers and tenants. Don’t cut corners — invest in a premium listing with professional photography and complete, accurate data.
Crexi
Fast-growing and increasingly the platform of choice among active investors and brokers. List here in addition to LoopNet, not instead of it.
CoStar
If your broker has CoStar access, your listing gets syndicated to the largest professional CRE database in the industry. This is how you reach other brokers who may have qualified buyers or tenants actively looking.
Leverage Your Broker’s Network
Here’s something property owners sometimes underestimate: a good CRE broker IS a marketing channel.
When I list a property, I’m not just posting it online. I’m:
- Personally reaching out to brokers in my network who represent active buyers and tenants
- Emailing my investor database directly
- Making calls to prospects I know are actively looking
- Presenting the property at industry events and networking functions
This direct, relationship-driven outreach often generates interest faster than any platform listing.
Email Marketing to Targeted Lists
Serious CRE advisors and brokerages maintain curated databases of:
- Active investors by property type and geography
- Business owners seeking specific types of space
- 1031 exchange buyers with capital to deploy
- Developers and operators in specific sectors
A targeted email campaign to these lists — with professional materials and clear investment/occupancy highlights — can generate qualified interest rapidly.
Digital Marketing Channels
Commercial real estate marketing has gone significantly digital, and smart operators take full advantage:
- Google Ads — Targeted PPC campaigns for specific property types and markets
- LinkedIn Ads — Ideal for reaching business decision-makers and investors
- Facebook/Instagram — Surprisingly effective for certain property types, particularly retail and multifamily
- YouTube/Video walkthroughs — Virtual tours and property highlight videos dramatically increase engagement
A compelling digital presence across these channels extends your reach far beyond what listing platforms alone can deliver.
Signage and Local Visibility
Don’t underestimate the power of physical marketing:
- Professional signage on the property itself — highly visible, always working
- Direct mail campaigns to businesses and investors in the immediate area
- Local business association outreach targeting potential tenants or buyers
Public Relations and Content Marketing
For larger or more distinctive commercial assets, a targeted PR strategy can pay dividends:
- Press releases to local business journals
- Featured coverage in commercial real estate publications
- Content marketing through blog posts and case studies
The Integrated Approach Wins
In my experience, the properties that sell or lease fastest aren’t the ones with the highest budgets — they’re the ones with the most strategic, integrated marketing approach. Online listing, direct outreach, digital advertising, broker networking, and physical marketing all working together.
That’s exactly what I bring to every listing I take on.
Ready to Market Your Property the Right Way?
If you have a commercial property to sell or lease and you want a marketing strategy that actually moves the needle, let’s talk.
Contact Matt Bingaman today for a customized marketing plan designed to maximize your property’s exposure and attract serious, qualified buyers or tenants.
📞 Don’t just list it — market it. Reach out now.